Apple Veteran Ken Segall Shares How He Thought Different

Say hello to Ken Segall. “Who?” You know, Ken Segall, Apple’s veteran creative director who came up with the name “iMac” and drew up the Think Different ad campaign.

OK — most of you probably didn’t recognize his name, and that’s because most Apple stars stay low-profile thanks to the company’s secretive nature. Fortunately, Wired.com’s old friend Leander Kahney scored a rare interview with Segall at his blog Cult of Mac.

Segall shares his experience working with Steve Jobs to rescue Apple back when the company was near bankruptcy in 1997. The Think Different campaign ultimately played a crucial role in rebooting the Apple brand, as did the famous iMac.

“He didn’t like iMac when he saw it,” said Segall, reflecting on his days with the picky CEO Jobs. “I personally liked it, so I went back again with three or four new names, but I said we still like ‘iMac.’”

See Also:

• Video: Apple Legend Jonathan Ive Talks Design

Check out the full interview at Cult of Mac.

Photo: Cult of Mac