Breakfast briefing: BT ditches Phorm and Microsoft eyes your medical records

• Controversial advertising company Phorm has been dealt another blow after main partner BT decided to pursue , as we report in the Guardian. More backstory on our Phorm page.

• The Conservatives plan to let patients move their official medical records to private companies such as Microsoft and Google, according to the Times.

• Some post-weekend reading to get your brain busy on a Monday morning:
First up, Chris Anderson’s new book Free is certainly sparking off some interesting conversations, including a contribution from Mark Cuban, who says “When you succeed with Free, you are going to die by Free“; Here’s an intriguing article from Fast Company about how Amazon is tapping its inner Apple. Finally, this New York Times article on the new way to do public relations in Silicon Valley has the likes of Techcrunch and Robert Scoble gabbing, though they miss the crucial paradox: that the crucial PR act here is actually getting the NYT to write about them.

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